Why Strategic Planning Is Imperative to Your Organization’s Success

  1. Establish a baseline. Your baseline defines your current state of the business and should characterize the enterprise across the dimensions outlined in the organization’s vision. It should also characterize the internal people, process, and technology used to deliver values to the organization’s stakeholder community.
  2. Compare the baseline to the vision. This comparison is essential because it will determine any gaps that exist between where the corporation is today and where it is heading. Each gap that is identified should then be translated into a plan or project.
  3. Create a strategic plan that bridges the gaps. Now it’s time to create a well-documented project and program that bridges the gap between the baseline and the target.
  4. Institute a plan administration process. This involves the coordination, review, and resetting of the firm’s projects and programs.



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